Privacy policy
Privacy Policy (Beauty Mall)
Last updated: September 12, 2025
Beauty Mall (“we”, “our” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, or otherwise interact with our services (the “Services”).
By using our Services, registering an account, or making a purchase, you signify that you have read, understood, and agree to the collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.
Definitions and Key Terms
To make this policy as clear as possible:
Cookie: A small piece of data stored on your browser to remember preferences, provide analytics, and deliver advertising.
Company (“we”, “us”, “our”): Beauty Mall, responsible for your information.
Device: Any internet-connected device used to access our Services.
Personal Information: Information that directly or indirectly identifies you, such as your name, email, phone number, shipping/billing address, payment info, or IP address.
Service: The website, store, and related tools operated by Beauty Mall.
Third-Party Service: Advertisers, analytics providers, shipping carriers, or marketing partners that help us operate or improve our Services.
You: A person who uses or interacts with our Services.
Information We Collect
We may collect the following categories of information:
Contact details: name, email, phone number, billing and shipping addresses.
Financial information: payment card details (processed securely by providers).
Account details: username, password, preferences.
Transaction info: items you view, add to cart, purchase, return, or exchange.
Communications: messages you send us (e.g., support inquiries).
Device/usage info: IP address, browser type, interaction data, cookies.
We collect this information directly from you, automatically through cookies and technology, from our service providers (e.g. Shopify), or from partners if you consent.
How We Use Your Information
We use your information to:
Provide and improve the Services: process orders, arrange shipping, manage your account, fulfill returns, recommend products.
Marketing and advertising: send you promotional emails, show you ads on and off our site (including interest-based ads).
Security and fraud prevention: detect, prevent, and respond to fraud or illegal activity.
Customer support: respond to inquiries, provide updates, and improve service.
Legal compliance: meet tax, accounting, and regulatory obligations.
Legal Bases (EEA/UK): Where required, we process data on the basis of: contract, legitimate interests, consent (for certain marketing/cookies), and legal obligation.
How We Share Information
We may disclose your information in the following cases:
With Shopify and service providers: to process payments, fulfill orders, host data, provide analytics, customer support, or shipping.
With marketing/advertising partners: to deliver targeted ads. You may opt out (see Rights section).
When directed by you: e.g., social login or integrations.
Within our corporate group/affiliates.
For legal reasons or business transfers: to comply with law, respond to legal process, enforce terms, or as part of a merger or acquisition.
Shopify Relationship
Our Services are hosted by Shopify. Shopify may process your data to provide and improve the platform. Shopify may also use your interactions across merchants to power features such as fraud detection and advertising services.
See Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy
Manage rights related to Shopify’s processing: https://privacy.shopify.com/
Cookies and Advertising
We use cookies and similar technologies to operate our website, remember your preferences, analyze traffic, and personalize ads.
Some cookies are essential; others are used for analytics or advertising. You can manage cookie preferences anytime via the Cookie Settings link in our footer.
We may also use cookies for interest-based advertising. These help us show relevant ads and limit repetitive ads. You may opt out through our Cookie Settings link in the footer, by visiting our Cookie Policy, or by using browser signals such as Global Privacy Control (GPC), which we honor.
Your Rights and Choices
Depending on your location, you may have rights to:
Access / know what data we hold.
Request correction or deletion.
Port data to another service.
Restrict or object to processing.
Withdraw consent (where applicable).
Opt out of targeted advertising or sharing.
You may also opt out of marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.
California/US State Privacy: We may process personal information for cross-context behavioral advertising (“targeted advertising”). You may opt out via our Cookie Settings link in the footer, by visiting our Cookie Policy, or by using a supported Global Privacy Control (GPC) signal. We do not knowingly sell or share the personal information of individuals under 18.
EEA/UK Residents: You also have rights to object to certain processing and to lodge complaints with your local Data Protection Authority.
Requests can be made via our contact details below. We may need to verify identity before fulfilling them.
Data Retention
We keep personal information only as long as needed for the purposes described. For example:
Order and invoice records: 7 years (tax/legal).
Account data: for the life of the account + up to 24 months.
Marketing consents: until withdrawn.
When we no longer need personal information for the purposes described, we securely delete or anonymize it.
Security
We use technical, administrative, and organizational safeguards to protect your information. However, no system is completely secure. Do not send sensitive data via unsecure channels.
Children’s Privacy
Our Services are not directed to individuals under 18, and we do not knowingly collect personal data from them. If you believe someone under 18 has provided us with personal information, please contact us to request deletion.
International Transfers
We may transfer your information outside your country, including to the US, Canada, or other jurisdictions. Where required, we rely on safeguards such as the EU Commission’s Standard Contractual Clauses or UK equivalents.
Changes
We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Last updated” date. We will notify you where legally required.
Contact Us
If you have any questions or requests, please contact us:
Beauty Mall
Email: info@beautymall.co
Phone: +46 70 513 01 72
Business Address: Ruskvädersgatan 8D, 418 34 Gothenburg, Sweden
Contact Form: https://beautymall.co/pages/contact
Customer service hours: Monday–Friday, 09:00–18:00 (GMT+01:00, Stockholm)
We do not currently appoint a Data Protection Officer. For all privacy-related inquiries, please contact us using the details above.